2025
Play beverage co.
Play Beverage Co. is a bold reimagining of what soda should be — refreshing, flavorful, and full of personality. This sparkling beverage brand is crafted with natural fruit extracts and botanical hints to deliver a better-for-you alternative without compromising on fun or flavor.
Product Branding
Know More
Play Beverage Co. is a vibrant sparkling soda brand crafted for those who crave flavor without compromise.
Infused with real fruit extracts and a hint of botanical essence, each can delivers a refreshing burst of taste—without the overload of sugar or artificial ingredients. Play is where better-for-you meets bold and bubbly.
Designed to be fun, fresh, and unapologetically playful, Play Beverage Co. brings a new twist to traditional soda. From our colorful packaging to our crisp, clean fizz, we’re here to turn everyday moments into something worth sipping on.
Because life’s more fun when you Play.
Problem
In an oversaturated beverage market, most sparkling drinks either focus solely on health or on flavor — rarely both.
The challenge was to position Play Beverage Co. as a vibrant, health-conscious brand that doesn't sacrifice the joy, boldness, or visual appeal of traditional sodas.
We needed to create a brand that:
Stood out on shelves with instant visual recognition
Appealed to health-aware millennials and Gen Z without feeling clinical or boring
Communicated natural ingredients and fun without looking like a wellness cliché
Worked seamlessly across packaging, digital, and marketing channels
Solution
We developed a bold, energetic visual identity that blends health-forward messaging with a fun, flavorful personality.
The design system features:
Vibrant, flavor-coded color palettes to create instant shelf appeal
Custom fruit patterns and illustrations to reinforce natural ingredients
A modern, playful wordmark paired with bubbly elements and a leaf-accented "P" for brand recognition
Packaging, social media content, and billboard mockups designed to work across both digital and physical spaces
Everything from the can designs to the campaign visuals is built to say one thing loud and clear:
Better-for-you doesn’t have to be boring.
Concept
Play Beverage Co. is built around one idea: Make healthy taste fun.
The brand blends the bubbly nostalgia of soda with a modern twist — clean ingredients, botanical infusions, and bold flavor. Visually, the concept focuses on vibrancy, motion, and playfulness, capturing the effervescent feel of sparkling water while standing out with joyful, fruit-forward design.
We used bright, saturated color stories, custom fruit patterns, and a minimalist but expressive type system to bring the brand to life across cans, digital content, and outdoor campaigns. Every element reinforces Play’s core belief:
Better ingredients. Bigger personality.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Play beverage co.
Play Beverage Co. is a bold reimagining of what soda should be — refreshing, flavorful, and full of personality. This sparkling beverage brand is crafted with natural fruit extracts and botanical hints to deliver a better-for-you alternative without compromising on fun or flavor.
Product Branding
Know More
Play Beverage Co. is a vibrant sparkling soda brand crafted for those who crave flavor without compromise.
Infused with real fruit extracts and a hint of botanical essence, each can delivers a refreshing burst of taste—without the overload of sugar or artificial ingredients. Play is where better-for-you meets bold and bubbly.
Designed to be fun, fresh, and unapologetically playful, Play Beverage Co. brings a new twist to traditional soda. From our colorful packaging to our crisp, clean fizz, we’re here to turn everyday moments into something worth sipping on.
Because life’s more fun when you Play.
Problem
In an oversaturated beverage market, most sparkling drinks either focus solely on health or on flavor — rarely both.
The challenge was to position Play Beverage Co. as a vibrant, health-conscious brand that doesn't sacrifice the joy, boldness, or visual appeal of traditional sodas.
We needed to create a brand that:
Stood out on shelves with instant visual recognition
Appealed to health-aware millennials and Gen Z without feeling clinical or boring
Communicated natural ingredients and fun without looking like a wellness cliché
Worked seamlessly across packaging, digital, and marketing channels
Solution
We developed a bold, energetic visual identity that blends health-forward messaging with a fun, flavorful personality.
The design system features:
Vibrant, flavor-coded color palettes to create instant shelf appeal
Custom fruit patterns and illustrations to reinforce natural ingredients
A modern, playful wordmark paired with bubbly elements and a leaf-accented "P" for brand recognition
Packaging, social media content, and billboard mockups designed to work across both digital and physical spaces
Everything from the can designs to the campaign visuals is built to say one thing loud and clear:
Better-for-you doesn’t have to be boring.
Concept
Play Beverage Co. is built around one idea: Make healthy taste fun.
The brand blends the bubbly nostalgia of soda with a modern twist — clean ingredients, botanical infusions, and bold flavor. Visually, the concept focuses on vibrancy, motion, and playfulness, capturing the effervescent feel of sparkling water while standing out with joyful, fruit-forward design.
We used bright, saturated color stories, custom fruit patterns, and a minimalist but expressive type system to bring the brand to life across cans, digital content, and outdoor campaigns. Every element reinforces Play’s core belief:
Better ingredients. Bigger personality.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
2025
Play beverage co.
Play Beverage Co. is a bold reimagining of what soda should be — refreshing, flavorful, and full of personality. This sparkling beverage brand is crafted with natural fruit extracts and botanical hints to deliver a better-for-you alternative without compromising on fun or flavor.
Product Branding
Know More
Play Beverage Co. is a vibrant sparkling soda brand crafted for those who crave flavor without compromise.
Infused with real fruit extracts and a hint of botanical essence, each can delivers a refreshing burst of taste—without the overload of sugar or artificial ingredients. Play is where better-for-you meets bold and bubbly.
Designed to be fun, fresh, and unapologetically playful, Play Beverage Co. brings a new twist to traditional soda. From our colorful packaging to our crisp, clean fizz, we’re here to turn everyday moments into something worth sipping on.
Because life’s more fun when you Play.
Problem
In an oversaturated beverage market, most sparkling drinks either focus solely on health or on flavor — rarely both.
The challenge was to position Play Beverage Co. as a vibrant, health-conscious brand that doesn't sacrifice the joy, boldness, or visual appeal of traditional sodas.
We needed to create a brand that:
Stood out on shelves with instant visual recognition
Appealed to health-aware millennials and Gen Z without feeling clinical or boring
Communicated natural ingredients and fun without looking like a wellness cliché
Worked seamlessly across packaging, digital, and marketing channels
Solution
We developed a bold, energetic visual identity that blends health-forward messaging with a fun, flavorful personality.
The design system features:
Vibrant, flavor-coded color palettes to create instant shelf appeal
Custom fruit patterns and illustrations to reinforce natural ingredients
A modern, playful wordmark paired with bubbly elements and a leaf-accented "P" for brand recognition
Packaging, social media content, and billboard mockups designed to work across both digital and physical spaces
Everything from the can designs to the campaign visuals is built to say one thing loud and clear:
Better-for-you doesn’t have to be boring.
Concept
Play Beverage Co. is built around one idea: Make healthy taste fun.
The brand blends the bubbly nostalgia of soda with a modern twist — clean ingredients, botanical infusions, and bold flavor. Visually, the concept focuses on vibrancy, motion, and playfulness, capturing the effervescent feel of sparkling water while standing out with joyful, fruit-forward design.
We used bright, saturated color stories, custom fruit patterns, and a minimalist but expressive type system to bring the brand to life across cans, digital content, and outdoor campaigns. Every element reinforces Play’s core belief:
Better ingredients. Bigger personality.
More Works
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?